The goal of this list is to help articulate the machinery of communication. Hopefully this will provide a key to the underlying agenda behind most messages. Learning how these elements are used will lead to understanding the reality of why they were used, not just the desired result the author intended. The real result is breaking the spell.
- Propaganda
- Processing Fluency: The ease with which information is processed
- "If you repeat a lie often enough, people will believe it" -- Joseph Goebbels (misattributed)
- Perceptual Fluency:
- Retrieval Fluency:
- Object Permanence: Faith in the continued existence of objects no longer observable.
- Semiotics: The study of sign processing and meaningful communication
- Definition of Semiotic Terms.
- Semantics: relation between signs and the things to which they refer; their signified denotata, or meaning
- Syntactics: relations among or between signs in formal structure
- Pragmatics: relation between signs and sign-using agents or interpreters
- Connotation:
- Denotation:
- Implication
- Implicit
- Explicit
- Inference
- Attribution
- Innuendo
- Insinuation
- Conflation
- Faith and Belief
- Homosexuality and Pedophilia or other 'philias.'
- Truth and Claims or Opinions
- Context:
- Frame
- Environment
- Montage
- Juxtaposition
- Background
- Content:
- Subject
- Foreground
- Literary Devices
- English Language Reference
- Learned Helplessness
- Emotions and Behavior
- Neurotransmitters
- ACh: Acetylcholine
- Decreases heart rate, increases secretions (sweat, saliva), Increases memory and muscle contractions
- NE: Norepinephrine
- Increases heart rate, alertness and happiness. decreases blood circulation and pain
- DA: Dopamine
- Increases alertness, happiness and decreases hunger.
- 5-HT: Seratonin
- Increases alertness, happiness, fullness and decreases pain.
- Glu: Glutamate
- The most common excitatory neurotransmitter.
- GABA: Gamma-Aminobutryc Acid
- Increases sleepiness. Decreases anxiety, alertness, memory and muscle tension.
- Opioids
- Increases sleepiness. Decreases anxiety and pain.
- Cannabinoids
- Increase hunger
- Histamine
- Increases wakefulness, stomach acid, itching. Decreases hunger.
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